Understanding the consumer’s intention to use the e-wallet services
نویسندگان
چکیده
Purpose The purpose of this paper is to investigate the key factors that explain intention use e-wallet services (perceived usefulness, perceived ease use, attitude, subjective norm, positive disconfirmation and behavioral control). moderating role value in relationship between satisfaction their continue using also examined. Methodology A total 257 users participated an online survey hypotheses were tested with SPSS/PLS-SEM. Findings constructs technology acceptance model (TAM), theory planned behavior (TPB) user affect use. However, does not strengthen usage intention. Practical implications TAM, TPB expectancy (EDM) help services. These results will providers these understand design marketing strategies more appropriately ensure consumer Originality This study adopts a holistic integrative approach continued integrates three basic adoption theories: EDM.
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ژورنال
عنوان ژورنال: Spanish Journal of Marketing - ESIC
سال: 2021
ISSN: ['2444-9709', '2444-9695']
DOI: https://doi.org/10.1108/sjme-07-2021-0138